The Vision
We’re not just building a brand — we’re building the AI that redefines footwear.
FitX is a DTC tech company using advanced AI to solve footwear’s most fundamental challenges: fit and true mass customization. From biomechanics and personal taste to smart manufacturing, our AI enables shoes made uniquely for you — no sizes, no inventory, no waste.
Designed for you.
The AI Platform
Our AI system powers the entire personalization pipeline:• AI Fit Engine: We transform smartphone 3D scans into precise foot models using proprietary AI that understands motion, pressure, and posture. The result: a fit tailored not just to foot shape, but to real-world motion.
• Product Intelligence: Our AI analyzes user behavior, preference signals, and trend dynamics to uncover actionable insights that guide personalization and design strategy.
• AI Design Engine: Using generative AI, we convert insights into unique footwear designs — blending personal style, cultural relevance, and ergonomics for each individual.
The Team
Built by experts in footwear, technology, and AIOur founding team brings deep expertise in footwear production, scaling ecommerce platforms, and building machine learning systems. We’re now applying that expertise to revolutionize fit, personalization, and true mass customization in footwear.
Join Us
We're looking for bold collaborators to shape the future:• Chief Design Officer - Aesthetic visionary for a brand without limits
• Chief Fit Officer - Master of digital last + fit, leading new standards
Connect
Are you a designer, technologist, podiatrist, data scientist, or investor obsessed with how things should fit and feel? Let’s build the future of footwear together!
Email: [email protected]
Email: [email protected]
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